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Overview

Aupa Café is an artisanal coffee roaster nestled in the vibrant heart of Valencia, Spain, celebrated for its dedication to sourcing single-origin beans cultivated in high-altitude regions. The logomark ingeniously incorporates a coffee cup within the letters "U" and "P," while the remaining letters complete "Aupa," a Spanish term meaning "up," symbolizing elevation, aspiration, and excellence. The logotype features a sleek, modern sans-serif with gentle curves, mirroring the flowing contours of coffee-growing landscapes.Aupa Café’s brand identity seamlessly fuses the rich traditions of Spanish coffee culture with a forward-thinking, contemporary aesthetic. With a warm palette of browns and creams complemented by a golden yellow that evokes the sunny vibrance of Spain, the design highlights their dedication to craftsmanship, sustainability, and transparency. This distinctive approach makes Aupa Café a standout choice for both everyday coffee enthusiasts and seasoned connoisseurs alike.

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Overview

This is a self-initiated branding project for The Velvet Grove, a boutique retreat nestled in the heart of Tuscany. The brand identity captures the serenity and simplicity of the Italian countryside—where rolling hills, sun-drenched vineyards, and rustic architecture evoke a sense of effortless beauty. The logo design blends organic, wavy typography with a subtle leaf element, symbolizing the connection to nature and tranquility that defines the retreat. It is framed within a French window shape, evoking the timeless beauty of classic villas, offering a window into a world of calmness and peaceful escape.The design approach embraces a natural, understated elegance, using a warm, earthy color palette inspired by terracotta, olive groves, and golden wheat fields. These colors create a sense of warmth and calm—qualities that are at the heart of The Velvet Grove experience. In addition to the logo, I designed vouchers and toiletries packaging, ensuring each piece aligns with the brand’s commitment to nature.
The design process is ongoing, continually evolving to enhance and expand the brand's identity.