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Overview

Aupa Café is an artisanal coffee roaster nestled in the vibrant heart of Valencia, Spain, celebrated for its dedication to sourcing single-origin beans cultivated in high-altitude regions. The logomark ingeniously incorporates a coffee cup within the letters "U" and "P," while the remaining letters complete "Aupa," a Spanish term meaning "up," symbolizing elevation, aspiration, and excellence. The logotype features a sleek, modern sans-serif with gentle curves, mirroring the flowing contours of coffee-growing landscapes.Aupa Café’s brand identity seamlessly fuses the rich traditions of Spanish coffee culture with a forward-thinking, contemporary aesthetic. With a warm palette of browns and creams complemented by a golden yellow that evokes the sunny vibrance of Spain, the design highlights their dedication to craftsmanship, sustainability, and transparency. This distinctive approach makes Aupa Café a standout choice for both everyday coffee enthusiasts and seasoned connoisseurs alike.